City of Brantford, in partnership with Nova Vita Domestic Violence Prevention Services, Brantford Police Service and the Brant’s Response Against Violence Everywhere (BRAVE) Committee, announced the launch of the Relationships Should Feel Safe campaign on Monday, November 2, 2026.
The campaign is designed to bring awareness, reduce stigma and encourage ongoing dialogue about intimate partner and gender-based violence. As part of the campaign, three purple benches have been installed at supportive locations throughout the city as a reminder to pause, reflect and reach out for help.
“Meaningful change starts with ongoing community conversations,” said Natasha Dobler, Executive Director of Nova Vita Domestic Violence Prevention Services. “The Relationships Should Feel Safe campaign helps raise awareness about intimate partner and gender-based violence while reminding those who are experiencing harm that support is available. When you see a purple bench in the community, we want you to know, you are not alone.”
Each bench includes signage with Nova Vita’s 24/7 crisis and support line, a link to a webpage highlighting local supports, services and resources, and a ribbon displaying the word help in the most commonly spoken languages in Brantford. The purple benches are located at:
- Nova Vita Domestic Violence Prevention Services located at 59 North Park Street
- The W Lounge at Woodman Park Community Centre located at 491 Grey Street
- Brantford Police Service located at 344 Elgin Street to be installed as part of the ongoing construction
“Community safety is strengthened through awareness, prevention and partnership,” added Jason Saunders, Chief of Police at Brantford Police Service. “This campaign helps connect people with resources while encouraging a collective response to intimate partner and gender-based violence.”
“Highlighting this campaign at the Woodman Park Community Centre helps encourage young people to talk about healthy relationships, learn about gender-based violence and how they can access support,” said Kim Rolson, Community Recreation Supervisor for the City of Brantford.
The Relationships Should Feel Safe campaign launches during Woman Abuse Prevention Month and aligns with the upcoming 16 Days of Activism Against Gender-based Violence campaign. The campaign’s use of purple reflects the colour’s longstanding association with the women’s suffrage movement and its recognition as a symbol of dignity, courage and resilience.
