Grand Erie Public Health (GEPH) officially unveiled its new brand identity on Thursday, November 20, 2025.
The new brand brings a bold and unifying symbol of its commitment to protecting, promoting, and advancing the health and well-being of everyone across City of Brantford, County of Brant, Haldimand County and Norfolk County.
GEPH’s new brand highlights its role as a trusted public health partner, working alongside communities to strengthen health and well-being. It embodies the dedication of GEPH’s staff and partners who work every day to protect health, prevent illness, and promote well-being.
“Our brand tells the story of who we are and what we stand for. It’s a reflection of the dedication of our teams, the resilience of our communities, and our shared belief that everyone deserves the opportunity to live a healthy, safe, and thriving life,” said Sarah Page,
Chief Executive Officer for Grand Erie Public Health.
The refreshed identity draws inspiration from the region’s natural waterways and landscapes, a reminder that public health extends outward, touching every aspect of community life. At its centre is a shield, a universal symbol of protection and safety. Within the shield, three converging shapes represent collaboration, strength, and GEPH’s three key areas of focus: prevention, protection, and promotion.
“This brand is more than a new look; it’s a renewed commitment to the work ahead. Public health is about fighting every day for healthier futures, reducing barriers, and ensuring people have what they need to thrive. Our identity reflects a team that shows up, takes action, and works side by side with community partners to safeguard health and advance equity for everyone across our region,” added Dr. Jason Malenfant, Medical Officer of Health for Grand Erie Public Health
While the look is new, the trusted programs, services, and support that residents have come to rely on remain constant. The rebrand marks an important milestone following the merger of the former Brant County Health Unit and Haldimand-Norfolk Health Unit. It sets a strong foundation for the organization’s future and reinforces its mission to work openly with partners, listen actively, and meet people where they are across the region.
“Our new brand reflects the important relationship between public health and the communities we serve. It’s a reminder that our work has a real impact on people’s lives, from protecting health to supporting safer, healthier environments for everyone,” concluded Amy Martin
Chair of the GEPH Board of Health.
Over the coming months, GEPH’s new look will appear across its signage, digital channels, and materials as part of a phased rollout. The launch of the new brand and upcoming GEPH.ca website marks a key step in creating a clear, unified identity, ensuring residents can easily connect with trusted, local health information and support.
